Behavioural analytics – the future of leadership?

Meet Rafael Libardi, CEO of NoLeak in Toronto, and Ken Hyld, Lead Technology Architect at Microsoft Technology Center in Copenhagen. They will address how data can help to make “decisions with precision”, at our global EGN live webinar on 22 April 2021, 14.00-15.00 CET.

This webinar aims to help you understand how data can and will become a part of not only your business but also the way you lead and make decisions.

Not a member? Sign up via this LINK.

Around 10 years ago, The Economist magazine quoted the science fiction author, William Gibson as saying, “The future is already here – it’s just not very evenly distributed.” Gibson’s comment is not a bad description of the varying degrees to which analytics and data-driven decision-making have been adopted in the public and private spheres. Today, few people doubt that properly planned and executed data analytics methods enable organizations to make more effective decisions.

Behavioural data is the data that tells you how customers, people, and things behave, be it in applications, on the web, or physically. Behavioural analytics can help organizations ensure that the strategies they follow for engagement deliver the performance they are expecting or help them make course corrections in a timely and cost-effective manner.

For example, advanced AI-based systems can identify suspicious actions and behaviours via cameras in real-time which can be used to calculate a risk score for monitored environments. Behavioural analytics can also examine the “whats” and “hows” of customer behavioural data to inform the “whys” of customer behaviour.

The speakers will also touch on the dark side of the story as it relates to emerging sources of behavioural data. There are ethical issues that must be faced regarding the capture and use of data coming from and relating to people’s behaviours.

About Rafael Libardi
Rafael Libardi is the founder and CEO of NoLeak. Rafael is a security specialist with projects in the data privacy and security sector. His background is in Information Technologies, with an MSc in secure cloud storage. His life goal is to improve the privacy and security of our internet. He is a global member of Internet Defense League, Internet Society, IEEE, ACM, and Leader in Innovation Fellow of the Royal Academy of Engineering.

About Ken Hyld
Ken Hyld is the Lead Technology Architect at Microsoft Technology Center in Copenhagen. Ken works with on-the-edge technology such as AI, Machine Learning, and Cognitive Services. He is working with partners to provide a mix of partner solutions and customer PoCs and future technology options. Ken has been an External Lecturer at Copenhagen Business School.

Times: 14-15.00 PM Central European Time (CET)

Sign up details

For EGN members: Go to Members’ Universe. You will find the webinar in the calendar.

You can invite non-member guests as well – they should sign up via the link below.

Not a member? Sign up via this LINK.

Log in details will be emailed to each participant 1-2 days before the webinar.

Connect with us to stay updated on latest insights and upcoming events